Celebrating a momentous 100th anniversary of Thorntons toffee, Pivotal has supported the beloved UK confectioner with a new brand identity rolled out across their retail touchpoints. A fresh colour palette and tone of voice sets the scene for over 100,000 dedicated Thorntons fans from all four corners of the country. Now, over 50 confectionery destinations have a fresh and vibrant facelift, keeping Thorntons relevant and exciting to shop.
