Navigating the extensive and often complex haircare category can be daunting for shoppers. Wella asked Pivotal to develop and build category fixtures to build confidence amongst their consumers. Using a combination of beautiful visual merchandising and lift and learn technology, we created an intuitive shopper experience. Now Wella shoppers confidently browse and explore using sample products and ‘in time’ information. The perfect combination to ‘get your look’ first time.
