It is great to work alongside cruelty-free brands, such as Eyeko and we wanted to elevate their brand through instore presence by developing, manufacturing and installing a stunning and captivating free standing display unit for their products. This particular unit featured in Selfridges, Manchester. Eyeko have a worldwide online presence, however, we know instore retail is a tough competition!
Our aim was to maintain their brand, using clean gloss white units and display boards. Their launch for Lash Alert was a successful one for them and the use of blue really pops on the shop floor. The unit was bespoke and has a high-end, luxury feel to it.
Eyeko – established in 1999, and are the award-winning go-to brand for eyes, created by beauty veterans Max and Nina Leykind. Favoured by celebrities, beauty editors and acclaimed make-up artists alike, Eyeko re-invented the mascara with its iconic zero-waste squeezy tubes and innovative Korean technology.
List of Marketing Objectives
- To create a stand-out FSDU
How it was met: The high-quality bespoke free standing display unit was well thought out in relation to product location, incorporating high gloss to add that luxury, high end feel. The stand incorporated unique display locations, including the ends – this gives the shoppers a 360 degree shopping experience.
- Presenting stock effectively.
How it was met: The products were stocked both on the unit. By precise manufacturing and installation implementation, it meant that we could incorporate a bespoke testing station for Eyeko’s shoppers, effectively displaying their eye products including their recent mascara launch. The FSDU was situated in the middle of the shop floor, giving Eyeko’s brand a stand out appearance in store, being a focal point and to overall increase sales. Underneath, we incorporated a white cabinet for overflow of stock, this way the merchandisers in store or any of Eyeko’s representatives can stock and load up of products that are running low or have ran out on the unit – creating an easily accessible locator of products.
- Promote Eyeko’s brand.
How it was met: We believe we promoted Eyeko’s brand effectively. With the use of blue and white branding – it made the unit feel appealing. The stock complimented the mascara launch by incorporated lifestyle visuals (artwork) within the testing station – this promotes their latest mascara launch.