My Blog

September 21, 2026
Why is point of sale strategy important for UK brand marketing teams?

Point of sale strategy shapes purchase decisions in seconds. Discover what UK brand marketing teams need to execute it well.

September 21, 2026
How do sustainability goals affect POS material choices in 2026?

Eco-friendly POS is now a retailer expectation in 2026. Discover which materials, briefs, and partners actually deliver.

September 22, 2026
How does POS strategy differ between London and regional UK stores?

London and regional UK stores need different POS strategies. Here is what brands must know to convert in both markets.

September 22, 2026
Should POS displays prioritise brand awareness or direct conversion?

Should POS displays build brand awareness or drive conversion? The answer depends on context, environment, and shopper intent.

September 23, 2026
What is a category-level POS display and when should you use one?

Category-level POS displays group products by shopper need, not brand. Learn when to invest and how to measure results.

September 23, 2026
How does POS design change for luxury versus mass-market retail?

Luxury versus mass-market POS design differ in materials, psychology, and retail environment. Discover what drives each approach.

September 24, 2026
What makes a POS display effective at the moment of purchase?

Discover what makes a POS display convert browsers into buyers, from placement to materials and retailer compliance.

September 24, 2026
How do you get POS displays approved and placed in UK supermarkets?

Getting a POS display into UK supermarkets takes planning. Learn who to contact and what retailers approve.

September 25, 2026
How do you measure the ROI of a point of sale campaign?

Learn how to measure POS campaign ROI accurately, from sales uplift to total cost accounting.

September 25, 2026
What is the role of colour and typography in POS display design?

Colour and typography shape every POS display. Discover where brands go wrong and when to refresh.

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