Estee Lauder
Modern Muse Promotional A-Site

September 22, 2021

We worked with Estee Lauder for their promotional A-Site display that was exclusively showcased in Boots UK. Our brief commissioned by the client was in relation to a promotional event for their latest Modern Muse Eau De Parfum fragrance.

This particular launch was displayed across numerous Boots stores throughout the UK for a total of 2 weeks - helping promote their new fragrance campaign.

We worked effectively to the client’s guidelines and carried out the brief successfully, even though we were briefed with a tight deadline to get these designed, produced and installed within a 2 week warning.

Our design and production team were able to add their own innovation and value engineering to the processes we underwent. The main factor of the brief was it needed to be strong and durable to last on the shop floor, all whilst being cost effective. We managed to hit all of the marketing objectives successfully and the Account Managers handling this project with the client echoed that the launch was a great success.

Estee Lauder is on the scale as a high-end, luxury brand, therefore it was in our best interests and our aim for us to maintain their look and feel in store.

Our Design and Projects team worked together on planning out a variety of materials which would be the best solution. We ended up using a high quality laminated card and Foamex for the POS graphics – this was to keep the advertisement sturdy and clear. We then used mirrored acrylic for the counter top and gondola display, as this high gloss effect adds a contemporary and luxury finish which boosts the high-end profile that Estee Lauder were after.

We look forward to working with Estee Lauder on future projects!

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