Pharmacy Show Exhibition Stand

September 22, 2021

Here at Pivotal we also offer a full turn-key service for our client's exhibition stands. We make sure to work with our clients on a hassle free basis so that they can concentrate on their exhibition.

Over the years we have worked closely with the Beiersdorf team throughout a number of in-store retail displays, showcases and product launches. For this project in particular, we designed, developed, made and installed the Eucerin brand's stand for when they exhibited at the Pharmacy Exhibition, which was showcased at the NEC Birmingham.

We were commissioned by Beiersdorf to execute an appealing stand that was to include their POS, products and branding to their guidelines. We sourced, made and installed all POS, furniture, graphic illuminated lightboxes, electricity and flooring. The illumination and bright spaces helps highlight their products in a contemporary style as well as illuminating the stand as a whole. These techniques made Eucerin's stand more eye-catching for passers-by and their customers.

The light fixtures underneath, within the units create that sophistication both the client and consumers appreciate. With using high white gloss units and fixtures, we feel this adds a more 'Pharmacy-like' and 'Clean/ clinical' vibe. The white is the main focus Pantone throughout Eucerin's branding.

The overall stand was a great turn out for Eucerin and we loved creating this stand for them. We continue to work Beiersdorf closely to develop their retail display solutions and branding.

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