This campaign was always to maximise brand exposure and drive trial. The brand was still relatively new to the territory. We approached this campaign by building a universal proposition called ‘HIT’S DIFFERENT’. The proposition lent heavily on insight from the Gen Z targeted audience. We evolved a language set from the Gen Z culture such… Continue reading FourLoko
A SUMMER THAT HITS DIFFERENT
Author: Martin Fawcett
FourLoko
TESCO
DRIVING CATEGORY GROWTH
DRIVING CATEGORY GROWTH IN TESCO It’s well known that we only have 3 seconds to secure the attention of the consumer in-store. This is amplified in densely populated categories in large format grocery retail. Coupled with robust and reinforced shopfloor guidelines brands have a tough challenge to standout and drive growth. Brand category champions such… Continue reading TESCO
DRIVING CATEGORY GROWTH